Boatbookings.com Announces Strong Growth and Profitability in 2012

Boatbookings.com Press Release

9 January, 2013

Boatbookings.com Announces Strong Growth and Profitability in 2012

Boatbookings.com, the world's leading online yacht charter broker, announces that the company's revenues grew strongly in 2012 over a solid 2011 performance, and the the company generated significant profitability. Revenues were up 40% over 2011, despite the continuing difficult trading in the charter business.

"We are extremely happy with the success we saw in 2012", noted Capucine de Vallee, Managing Director of Boatbookings.com. "We focused this year on technical and operational execution and excellence, and it has shown both on the top and bottom lines. We believe this provides strong validation to our business model, as well as tipping a cap to our excellent team."

All measures of the business improved over the past year - including site traffic, visits, page views, margins, and conversion rate. Most importantly, customer satisfaction remained in the high 90% range.

Please note: Boatbookings.com, a subsidiary of enitiative.biz Ltd., is a privately owned company and does not disclose its detailed trading results publically. This information is provided in order to demonstrate the strong financial health of the company.